The online model we chose is connected to the personal development space.
It may appeal to people who are looking for:
Lower physical overheads
No shopfront required
No stock to hold
No staff to manage (that's a big one. It feels like you are baby sitting)
No fixed local customer base, a global audience
Established systems and digital tools
A process to follow
A personal development focus
A way to build a business from wherever you choose to live
But it is important to be clear.
Online does not mean easy.
Online does not mean instant.
Online does not mean guaranteed.
Online does not mean passive.
It simply means a different way of working
It still requires learning, conversations with real people, consistency, personal effort and following a process.